Chetra CHEA is the general manager of PPF Yummy Manufacturing Co., Ltd., bringing over a decade of experience to his role. He has led commercial departments in prominent beverage manufacturing companies in Cambodia and has recently transitioned to the PPF Yummy Manufacturing Food Industry since PPF was established. His extensive expertise encompasses various aspects of sales, marketing, and trade marketing. Chetra is particularly skilled in developing channel strategies, segmenting channels effectively, executing activations, and designing promotional campaigns. His leadership and strategic insight have consistently driven growth and innovation, making him a key figure in the Cambodian manufacturing sector of authentic Khmer ready-to-eat food. Chetra has achieved many key milestones including HACCP & GMP certificate, product shelf-life extension, exported to Korea & New Zealand, etc.

PPF Yummy Manufacturing Co., Ltd. was established in 2021. The company quickly garnered significant customer support due to the appeal of its products, which helped save time and money in cooking by still preserving authentic Khmer cuisine. The company not only strives to meet the highest standards for local consumers but also aims to introduce their products to the international market. PPF Yummy is dedicated to maintaining the authenticity of Khmer foods while achieving excellence in every aspect of production and presentation.